Reporting

Reporting

About

Reports is a reporting platform providing insights into the performance of inventory and campaigns for publishers on Improve Digital. It is accessed using Improve Digital account credentials. 

Features 

Reports

Provides the ability to create reports which can be viewed on the screen or downloaded as a file. Scheduled reports can be saved which run automatically, and templates can be created which can be run manually at a later time.

Options

Request a Report: create new reports, templates and scheduled based on the Report Types below.

Request a Static Report: these are specific Reports Types with fewer options 

Sections

Note that reports are visible for all users including those created through the Reports API.

Templates: view report templates which are saved to be run later, including scheduled reports

In Progress: shows reports currently being created

Completed: shows reports which were recently created

Report Types

When creating a new report, the following Report Types are available. This determines which dimensions and metrics are available to include in the report, and the timeframe of data available.

Monetisation

Description

  • Data about all Monetised Traffic up to the lowest granularities: placement, size, device, geo.

  • Yield Insights include data for placement, buying type, campaign, line item, device, video format, platform, site types.

  • Not including RTB Buyer and RTB Advertiser - use Programmatic, Deals, Analysis or Video reports for this.

  • Lifetime data available

  • All dimensions can be used as a filter

  • Today's data is available from 0700 Central European Time (CET) the following day

Metrics and Dimensions

Type

Name

Description

Time

Day

 

Week

 

Month

 

Year

 

Publisher

Account Manager ID

Improve Account Manager

Account Manager Name

Improve Account Manager

Operation

Campaign ID

 

Campaign Name

 

Campaign Type

House, Improve, Marketing, Publisher, System Default

Campaign Start Date

 

Campaign End Date

 

Campaign Budget

 

Campaign Reference Number

 

Line Item ID

 

Line Item Name

 

Line Item Type

Standard, Preferred, Premium, Exclusive

Line Item Start Date

 

Line Item End Date

 

Line Item Budget

 

Line Item Budget Type

Daily or Lifetime

Line Item Reference Number

 

Creative Creation Date

 

Creative ID

 

Creative Name

 

Creative Size

 

Creative Size ID

 

Creative Type

Third Party Tag, Image (PNG, GIF, JPG), Flash (SWF), Text, Html5, VAST

Sales Contact

 

Frequency Cap

 

Impression Cap

 

Delivery Schedule

 

Pricing Model

Rev Share, CPA, CPC, CPM

Demand

Agency ID

 

Agency Name

 

Agency Contact

 

Agency Discount (%)

 

Advertiser ID

Classic Advertiser, not RTB Advertiser

Advertiser Name

Classic Advertiser, not RTB Advertiser

Demand Partner ID

Buying Entities

Demand Partner Name

Buying Entities

Demand Partner Office ID

Buying Entities Office

Demand Partner Office Name

Buying Entities Office

Demand Partner Type

Ad Network/Agency Trading Desk/DSP/Exchange/Publisher Network/Trading Desk

Inventory

Zone ID

 

Zone Name

 

Site ID

 

Site Name

 

Site Type

 

Placement ID

 

Placement Name

 

Placement Identifier

 

Placement Reference Number

 

Placement Size

 

Placement Size ID

 

Placement Type

All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display

Category ID

 

Category Name

 

Reporting Channel ID

 

Reporting Channel Name

 

Video Format Type

Instream, Outstream

Others

Auction

 

Billing Option

Improve, Publisher

Buying Type

Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic

Defaults

 

Country

GEO of the monetised traffic

Device Name

PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet

Platform Type

Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier

Metrics

Click Based Conversions

 

Click Rate (%)

= Clicks/Impressions*100

Clicks

 

Conversion Rate (%)

= Total Conversions/Clicks

Default Impressions

 

Paid Impressions

 

Revenue

 

Total Conversions

= Click Based Conversions + View Based Conversions

Total Impressions

 

View Based Conversions

 

eCPC

= Revenue/Clicks

eCPM

= Revenue/Paid Impressions *1000

Programmatic

Description

  • Data about all traffic monetised programatically: Open RTB, Deal ID, Universal Deal, Always on Deal.

  • Lowest dimension granularity including placement, size and geo.

  • Insights about demand: RTB buyers, RTB advertisers.

  • Some bid insights including: Average Bid, Average Won bid, Average Paid Bid

  • Include data about placement, buying type, campaign, line item, platform and site.

  • Lifetime data available

  • All dimensions can be used as a filter

  • Today's data is available from 0400 Central European Time (CET) the following day

Metrics and Dimensions

Type

Name

Description

Time

Day

 

Week

 

Month

 

Year

 

Publisher

Publisher ID

 

Publisher Name

 

Operation

Campaign ID

 

Campaign Name

 

Campaign Type

House, Improve, Marketing, Publisher, System Default

Line Item ID

 

Line Item Name

 

Line Item Type

Standard, Preferred, Premium, Exclusive

Line Item Start Date

 

Line Item End Date

 

Creative Size

 

Creative Size ID

 

Delivery Schedule

 

Buying Type

 

Demand

Technical Provider ID

 

Technical Provider Name

 

Demand Partner ID

Buying Entities

Demand Partner Name

Buying Entities

Demand Partner Office ID

Buying Entities Office

Demand Partner Office Name

Buying Entities Office

External Buyer ID

 

External Buyer Name

 

RTB Advertiser Name

 

RTB Category

 

Inventory

Zone ID

 

Zone Name

 

Site ID

 

Site Name

 

Site Type

 

Placement ID

 

Placement Name

 

Placement Type

All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display

Others

Buying Type

Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic

Country

GEO of the monetised traffic

Platform Type

Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier

Metrics

Average Bid CPM